Company News, New Products

P&G International Sells Aguilera Fragrances To Arden

Scents popular in Europe with seven variations.

Elizabeth Arden, Inc. signed an agreement to acquire the global license and certain related assets for the Christina Aguilera fragrance business from Procter & Gamble International. The superstar recording artist Aguilera introduced her first fragrance in 2007. Today her fragrances command a global reach and have seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region, according to the compa...

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